Neither museum nor amusement park: how consumers experienced "hybrid museums ?"

Juliette Passebois-Ducros and Florence Euzéby ()
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Juliette Passebois-Ducros: Institut d'Administration des Entreprises (IAE) - Bordeaux
Florence Euzéby: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2017-06-24
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Published in 14th International Conference on Arts and Cultural Management, Jun 2017, Beijing, China

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