Wine purchase decision processes on the Internet: information search or online recommendation ?

Les processus de décision d’achat de vin par Internet: entre recherche d’information et prescription en ligne

Thomas Stenger ()
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Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2008-01-03
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Published in Décisions Marketing, 2008

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