La place de la spiritualité dans la consommation: un début de perspective

Max Poulain ()
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Max Poulain: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: Over the last twenty years, research developments in the sociology of religions may interest researchers in marketing. The spiritual theme is progressively positioning itself in the world of consumption notably in certain movements like the New Age movement. Because of the quantity of the cultural products, concept stores that build offers around spirituality are developing more and more with strong experiential marketing approaches.

Keywords: Experiential marketing.; Consumption; New Age; Spirituality; Marketing expérientiel; Consommation; Spiritualité (search for similar items in EconPapers)
Date: 2008-01-17
Note: View the original document on HAL open archive server: https://normandie-univ.hal.science/hal-02152113
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Published in 7th International Congress Marketing Trends, ESCP Europe; Université Ca'Foscari Venezia, Jan 2008, Venise, Italie

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