L'image de marque des régions françaises: évaluation du capital territoire par le grand publi

Camille Chamard (), J-C. Liquet and Meriem Mengi Elayoubi
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Meriem Mengi Elayoubi: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2013
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Published in Revue Française du Marketing, 2013, 244-245, pp.27-43

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