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How can a tweet affect the e-reputation of a company ?

Mona Shehata (), Omneya Yacout, Nicolas Moinet () and Camille Alloing ()
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Nicolas Moinet: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Camille Alloing: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2017-11-20
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Published in Journal of Internet Social Networking and Virtual Communities, 2017, 2017, pp.1-13. ⟨10.5171/2017.651454⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02153348

DOI: 10.5171/2017.651454

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