Vers un merchandising multi-agents. Définition conceptuelle et opérationnelle

Philippe Robert Demontrond (), Daniel Thiel () and Jean Marc Ferrandi ()
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Daniel Thiel: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique
Jean Marc Ferrandi: ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique

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Date: 2018-01-25
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Published in Retailing et localisation. Une approche multidisciplinaire. Ed; Rozenn Perrigot., Presses de L'Université de Provence, Collection : Travail & gouvernance, 2018, 979-1032001479

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