Les antécédents de l'intention du consommateur de jeux vidéo: le cas des MMO/MMORPG

André Boyer and Nathalie Maumon (nathaliemaumon@hotmail.fr)
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André Boyer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Nathalie Maumon: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon

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Date: 2014-01-24
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Published in 13th International Marketing Trends Conference, Jan 2014, Venise, Italie

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