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Towards connectionist merchandising: a conceptual and operational definition

Philippe Robert Demontrond () and Daniel Thiel ()
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Philippe Robert Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Daniel Thiel: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique

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Date: 1998
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Published in Bio-Mimetic Approaches in Management Science, Series: Advances in Computational Management Science Vol. 1 (ed. Aurifeille JM; Deissenberg C.), Lavoisier, 1998, 978-0792349938

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