L'offre de cadeaux en marketing: revue de littérature, renouvellement des recherches par l'approche des communautés en ligne et illustration avec le swap de cadeaux

Catherine Papetti ()
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Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2012-09-07
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Published in 11ème Journée E-marketing, Sep 2012, Paris, France

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