Perception without awareness of supraliminal stimuli: A critical review and a proposition for an integrated model

Christian Derbaix, Jean-Luc Herrmann (jean-luc.herrmann@univ-lorraine.fr) and Mathieu Kacha (mathieu.kacha@univ-lorraine.fr)
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Christian Derbaix: LACC - Laboratoire d 'Analyse du Comportement du Consommateur - FUCAM - Facultés Universitaires Catholiques de Mons
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This article offers a critical review of marketing research focused on the effects of supraliminal stimuli perceived in the absence of awareness. On the basis of findings emerging from the literature related to memory accessibility, likelihood of inclusion in the consideration set, evaluation and likelihood of consumer choice, we progressively derive 10 research proposals. Finally, we propose an integrated model and outline priority avenues for future research.

Date: 2014-05-20
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Published in Recherche et Applications en Marketing (English Edition), 2014, 29 (2), pp.57-74. ⟨10.1177/2051570714533473⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02169804

DOI: 10.1177/2051570714533473

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