Nudge: A relevant communication tool adapted for agile innovation

Christian Dianoux (christian.dianoux@univ-lorraine.fr), Sandrine Heitz-Spahn (sandrine.spahn@univ-lorraine.fr), Béatrice Siadou-Martin, Géraldine Thévenot (geraldine.thevenot@univ-lorraine.fr) and Hélène Yildiz (helene.yildiz@univ-lorraine.fr)
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Christian Dianoux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Béatrice Siadou-Martin: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Géraldine Thévenot: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This research aims to show the interest of nudges as a communication tool for organizations involved in an agile innovation approach. It describes how the flexibility, adaptability and low cost of nudges strengthen the ability of the organizations that use them to improve their agility. From a literature review on the nudges and agile innovation concepts, we propose a typology of nudges with a managerial orientation. Based on this typology we show in a last section how nudges represent a tool that is perfectly suited to innova- tive organizations wishing to develop their agility, whether in the context of their communications to their employees or their customers. Lastly, research perspectives are envisaged around the concept of agile communication.

Keywords: Nudge; Agile Innovation; Persuasive Communication; External and Internal Communication; Consumer Behaviour (search for similar items in EconPapers)
Date: 2019
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Published in Journal of Innovation Economics & Management, 2019, 28 (1), pp.7. ⟨10.3917/jie.028.0007⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02169825

DOI: 10.3917/jie.028.0007

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