Sponsoring et marketing direct – Réflexions ad hoc

Jean-Luc Herrmann ()
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Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2016
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Published in Génération marketing, Mélanges en l’honneur du Professeur Pierre-Louis Dubois, 2016

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