Comparative advertising: citing or not the leading brand and its price

Christian Dianoux (), Jean‐luc Herrmann () and Helen Zeitoun
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Christian Dianoux: Université Nancy 2

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Date: 2013-06-24
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Published in Journal of Consumer Marketing, 2013, 30 (4), pp.345-354. ⟨10.1108/JCM-02-2013-0454⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02169857

DOI: 10.1108/JCM-02-2013-0454

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