An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention

Margot Racat (margot.racat@univ-lyon3.fr) and Mathieu Kacha (mathieu.kacha@univ-lorraine.fr)
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Margot Racat: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019-05-23
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Published in Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada

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