L'influence de la publicite comparative sur la memorisation et les attitudes: Experimentation dans le contexte francais

C. Dianoux () and J.-L. Herrmann
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C. Dianoux: UPVM - Université Paul Verlaine - Metz

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Date: 2001-06-01
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Published in Recherche et Applications en Marketing (French Edition), 2001, 16 (2), pp.33-50. ⟨10.1177/076737010101600203⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02169874

DOI: 10.1177/076737010101600203

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