Can advertising influence the results of hedonic tests for food products?

Christian Dianoux (), Dan Petrovici and Anne-Laure Minondo
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Christian Dianoux: Université Nancy 2
Dan Petrovici: University of Kent [Canterbury]
Anne-Laure Minondo: Qualtech - IFBM - Institut Français de la Brasserie et de la Malterie

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Date: 2015-01-07
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Published in International Journal of Advertising, 2015, 32 (4), pp.617-632. ⟨10.2501/IJA-32-4-617-632⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02169911

DOI: 10.2501/IJA-32-4-617-632

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