The impact of packaging colour on children’s colour preferences, packaging evaluation and attitude toward the brand

Nora Bezaz () and Mathieu Kacha ()
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Nora Bezaz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2017-06-15
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Published in 3rd International Colloquium on Kids and Retailing, Jun 2017, Bordeaux, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02171070

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