The impact of packaging colour on children’s brand name memorization

Nora Bezaz-Zeghache ()
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Nora Bezaz-Zeghache: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2013-06-13
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Published in International Colloquium on Kids and Retailing, Jun 2013, PARIS, France

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