Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns

Camille Lacan and Pierre Desmet
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Camille Lacan: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Pierre Desmet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School

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Abstract: In the crowdfunding model, a campaign succeeds by collecting the funds required over a predefined duration. This study examines the motivations that encourage supporter participation. The results of an empirical study validate the effect of economic, philanthropic, networking, and social utility motivations on the campaign's success. However, economic sensitivity and gender are important moderators of participation. The results also show that the feeling of social utility encourages electronic word of mouth (e-WOM) and helps develop the social capital of the project creators.

Keywords: crowdfunding; motivations; on line community; electronic word of mouth (search for similar items in EconPapers)
Date: 2016
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Published in Strategic Innovative Marketing, pp.40, 2016, ⟨10.1007/978-3-319-33865-1_40⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02173187

DOI: 10.1007/978-3-319-33865-1_40

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