Challenges and pitfalls for direct mail across borders: the European example

Pierre Desmet and Dominique Xardel
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Pierre Desmet: ESSEC Business School
Dominique Xardel: ESSEC Business School

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Abstract: Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross-border organizations play a key role, as does consideration of market specifics for each country.

Keywords: catalog; europe; borders; globalization; markets (search for similar items in EconPapers)
Date: 1996
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Published in Journal of Direct Marketing / Journal of Interactive Marketing, 1996, 10 (3), ⟨10.1002/(SICI)1522-7138(199622)10:33.0.CO;2-Y⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02173199

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