Drivers of meat consumption

Chantal Le Mouël, Anna Birgit Milford, Benjamin L. Bodirsky and Susanne Rolinski (rolinski@pik-potsdam.de)
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Anna Birgit Milford: Division of Food Production and Society - NIBIO - Norsk institutt for bioøkonomi=Norwegian Institute of Bioeconomy Research
Benjamin L. Bodirsky: PIK - Potsdam Institute for Climate Impact Research
Susanne Rolinski: PIK - Potsdam Institute for Climate Impact Research

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Abstract: Increasinggloballevelsofmeatconsumptionareathreattotheenvironmentandtohumanhealth.Toidentify measuresthatmaychangeconsumptionpatternstowardsmoreplant-basedfoods,itisnecessarytoimproveour understandingofthecausesbehindthedemandformeat.Inthispaperweusedatafrom137differentcountries toidentifyandassessfactorsthatinfluencemeatconsumptionatthenationallevelusingacross-countrymul- tivariateregressionanalysis.Wespecifyeithertotalmeatorruminantmeatasthedependentvariableandwe considerabroadrangeofpotentialdriversofmeatconsumption.Thecombinationofexplanatoryvariableswe useisnewforthistypeofanalysis.Inaddition,weestimatetherelativeimportanceofthedifferentdrivers.We findthatincomepercapitafollowedbyrateofurbanisationarethetwomostimportantdriversoftotalmeat consumptionpercapita.Incomepercapitaandnaturalendowmentfactorsaremajordriversofruminantmeat consumptionpercapita.OtherdriversareWesternculture,Muslimreligion,femalelabourparticipation,eco- nomic and social globalisation and meat prices. The main identified drivers of meat demand are difficult to influencethroughdirectpolicyintervention.Thus,actingindirectlyonconsumers'preferencesandconsumption habits(forinstancethroughinformation,educationpolicyandincreasedavailabilityofready-madeplantbased products)couldbeofkeyimportanceformitigatingtheriseofmeatconsumptionpercapitaallovertheworld.

Keywords: meat consumption; nutrition transition; climate change mitigation; cross-country analysis (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-agr and nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-02175593v1
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Citations: View citations in EconPapers (16)

Published in Appetite, 2019, 141, pp.In Press. ⟨10.1016/j.appet.2019.06.005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02175593

DOI: 10.1016/j.appet.2019.06.005

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