Marketing Management (16e édition)

Philip Kotler, Kevin Keller, Delphine Manceau and Aurélie Hemonnet-Goujot ()
Additional contact information
Philip Kotler: Northwestern University [Evanston]
Kevin Keller: Tuck School of Business - Dartmouth College [Hanover]
Delphine Manceau: NEOMA - Neoma Business School
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2019-07-03
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Citations: View citations in EconPapers (5)

Published in Pearson, 2019

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