A Conjoint Experiment for Partner Selection in Coopetition

Maria Elisabeth Bengtsson, Paul Chiambaretto, Anne-Sophie Fernandez () and Malin Nãsholm
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Maria Elisabeth Bengtsson: Umeå University = Umeå Universitet
Paul Chiambaretto: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Anne-Sophie Fernandez: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Malin Nãsholm: Umeå University = Umeå Universitet

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Abstract: We analyze partner selection decisions in coopetition for innovation. We study how much risk (related to competition) small and large firms are willing to accept to realize the potential benefits of cooperating with a competitor. We use a choice-based conjoint analysis to examine the importance of and trade-off between seven attributes associated with competitors as partners. We show that the level of competition is the most important attribute for small and large firms. SMEs are willing to partner with a competitor if that partnership can reduce costs and the time-to-market, while large firms place more value on the learning opportunities.

Date: 2018-08
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Published in Academy of Management Proceedings, 2018, 2018 (1), pp.10543. ⟨10.5465/AMBPP.2018.10543abstract⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02180511

DOI: 10.5465/AMBPP.2018.10543abstract

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