A Conjoint Experiment for Partner Selection in Coopetition

Paul Chiambaretto (), Anne-Sophie Fernandez (), Harryson Näsholm, and Maria Bengtsson
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Paul Chiambaretto: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Anne-Sophie Fernandez: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Harryson Näsholm,: Umeå University = Umeå Universitet
Maria Bengtsson: Umeå University = Umeå Universitet

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Abstract: We analyze partner selection decisions in coopetition for innovation. We study how much risk (related to competition) small and large firms are willing to accept to realize the potential benefits of cooperating with a competitor. We use a choice-based conjoint analysis to examine the importance of and trade-off between seven attributes associated with competitors as partners. We show that the level of competition is the most important attribute for small and large firms. SMEs are willing to partner with a competitor if that partnership can reduce costs and the time-to-market, while large firms place more value on the learning opportunities.

Date: 2018-08-10
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Published in 78th Annual Meeting of the Academy of Management, Chicago, Illinois, USA, August 10-14, 2018., Aug 2018, Chicago, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02180523

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