Contexte de programmation télévisuelle et efficacité des annonces destinées aux enfants: rôle de l'appréciation du programme

Fatma Besbes Khouaja and Néji Bouslama
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Fatma Besbes Khouaja: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, Military Academy of Tunisia
Néji Bouslama: Military Academy of Tunisia

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Keywords: Appréciation du programme; Attitude envers l'annonce; Contexte média; Enfant (search for similar items in EconPapers)
Date: 2010-11-06
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Published in 5th International Business Information Management Association Conference on Knowledge Management and Innovation: A Business Competitive Edge Perspective, IBIMA, Nov 2010, Caire, Égypte. pp.1437-1453

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