Exposure to altruism quotes and tipping behavior in a restaurant

Céline Jacob (), Nicolas Guéguen (), Renzo Ardiccioni () and Cécile Sénémeaud ()
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Céline Jacob: UBS Vannes - Université de Bretagne Sud - Vannes - UBS - Université de Bretagne Sud
Nicolas Guéguen: UBS Vannes - Université de Bretagne Sud - Vannes - UBS - Université de Bretagne Sud
Renzo Ardiccioni: GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université
Cécile Sénémeaud: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: Some studies have shown that exposure to fortuitous information can influence individuals' behavior. In this study, customers in two restaurants were exposed, or not, to an altruism-related quote written on their bill. A significant increase in tipping behavior was found from both male and female patrons who had been exposed to the altruism quotes. Activation spreading theory was used to explain these results.

Keywords: Altruism quotes; Priming; Restaurant; Tipping (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

Published in International Journal of Hospitality Management, 2013, 32 (1), pp.299-301. ⟨10.1016/j.ijhm.2012.03.003⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02180719

DOI: 10.1016/j.ijhm.2012.03.003

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