The impact of globalisation on gift systems An exploratory study of Senegalese migration

Eric Rémy () and Louis César Ndione ()
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Eric Rémy: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Louis César Ndione: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: This article highlights the impact of globalisation on gift systems. It is based on a multisited ethnography of traditional Soninke migration in France. Using Mauss' seminal work as a starting point, the gift register can be used to highlight (1) the embedding of gift in a total prestation system, (2) changes in the traditional forms of gift and the emergence of a new, hybrid form of gift as a result of Westernisation and (3) the resurgence of identity-related tensions at the individual and collective level as a consequence of the changes in gift forms. © l'Association Française du Marketing, 2019.

Keywords: Culture of consumption; Ethnic identity; Gift; Globalisation of exchanges (search for similar items in EconPapers)
Date: 2019
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Published in Recherche et applications en marketing, 2019, ⟨10.1177/2051570719849553⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02180727

DOI: 10.1177/2051570719849553

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