Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model

Meriem Mengi Elayoubi and Jean-Marc Decaudin
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Meriem Mengi Elayoubi: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour
Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School

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Date: 2009
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Published in Veloutsou, Cleopatra and Athens Institute for Education and Research. Marketing Management: From Theory to Implementation, ATINER, pp.209-220, 2009, 978-960-6672-61-3

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