The place marketing devices as a vector of participation: an arnsteinian approach of a territory brand

Les dispositifs de marketing territorial comme vecteur de participation: une approche arnsteinienne d’une marque de territoire

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Date: 2017
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Published in Gestion et management public [2012-..], 2017, 6/1 (3), pp.9. ⟨10.3917/gmp.061.0009⟩

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DOI: 10.3917/gmp.061.0009

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