How and when does Open Innovation affect creativity ?

Eric Schenk (), Claude Guittard () and Julien Pénin ()
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Eric Schenk: BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique
Claude Guittard: BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique
Authors registered in the RePEc Author Service: Thierry BURGER-HELMCHEN

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Abstract: In the past, 'Global Management' meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource. This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.

Keywords: Open Innovation; Creativity; Global Management (search for similar items in EconPapers)
Date: 2016-11-24
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Published in Marcus Wagner; Jaume Valls-Pasola; Thierry Burger-Helmchen. The Global Management of Creativity, Taylor & Francis (Routledge), 2016, 9781138910164

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02189044

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