Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

Francesca Serravalle, Régine Vanheems () and Milena Viassone
Additional contact information
Francesca Serravalle: UNITO - Università degli studi di Torino = University of Turin
Régine Vanheems: Institut d'Administration des Entreprises (IAE) - Lyon
Milena Viassone: UNITO - Università degli studi di Torino = University of Turin

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Date: 2019
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Published in Impresa Progetto-Electronic Journal of Management, 2019

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