Le gaspillage perçu des objets: une analyse par les théories de la distance psychologique et des niveaux de représentation

Valérie Guillard (valerie.guillard@umontpellier.fr)
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Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Perceived wastage of objects: An analysis through psychological distance theory and construal-level theory The aim of this paper is to understand, by drawing on psychological distance theory and construal-level theory, the extent to which individuals perceive that they waste things. Analysis of 21 interviews conducted at the res- pondents' homes shows that their spatial, temporal, hypothetical and social distances to objects influence how they represent the utility of objects (abstract/concrete) and whether or not they perceive their wastage. More specifically, the results show that: 1) the spatial, temporal and hypothetical distances to the objects generate an abstract representation of their utility which leads to a low perceived wastage; 2) the social distance to the future beneficiary of the objects leads to an abstract representation of their use and to a high perceived wastage. The theoretical, managerial and societal implications of these findings are discussed.

Keywords: wastage of objects; practices pertaining to the circulation of objects; psychological distance theory and construal-level theory; waste.; gaspillage des objets; pratiques de circulation des objets; théories de la distance psychologique et des niveaux de représentation; déchets. (search for similar items in EconPapers)
Date: 2019-04-05
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Published in Décisions Marketing, 2019, 93 (Janvier-Mars), pp.11-32. ⟨10.7193/DM.093.11.32⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02270123

DOI: 10.7193/DM.093.11.32

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