L'enrichissement de l'expérience de visite muséale par l'utilisation d'outils interactifs de médiation

Elodie Jarrier () and Dominique Bourgeon-Renault ()
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Elodie Jarrier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Dominique Bourgeon-Renault: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: This paper focuses on the use of interactive mediation tools during the museum visit. What are the dimensions of the museum visit experience? Is it specific to the nature of the interactive tool (audioguide, tablet, interactive kiosk, multi-user digital table) used during the visit ? First, a state of the art of the researches which focused on the influence of interactive mediation tools on the museum visit is presented. Second, the results from the qualitative method are analysed. On a managerial level, the goal is to help museum professionnals to choose interactive mediation tools in order to enrich the visit experience and broaden their audiences.

Keywords: Comportement du consommateur; Expérience; Marketing des arts et de la culture; Méthode qualitative; Musée (search for similar items in EconPapers)
Date: 2020
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Published in Décisions Marketing, 2020, 97, pp.87-101. ⟨10.7193/DM.097.87.101⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02276381

DOI: 10.7193/DM.097.87.101

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