A Discursive Perspective on Legitimation Strategies in Multinational Corporations

Eero Vaara and Jeanne Tienari
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Eero Vaara: EM - EMLyon Business School

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Abstract: Few studies have examined legitimation in multinational corporations from a discursive perspective. To complement the existing institutional literature, we adopt a critical discourse analysis perspective that allows us to examine the microlevel processes of discursive legitimation. We provide an example of a media text - dealing with a production unit shutdown - to demonstrate how this perspective elucidates the various textual strategies used to legitimate multinational corporations' actions and their controversial consequences.

Date: 2008-10-01
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Published in Academy of Management Review (The), 2008, 33 (4), pp.985-993 P

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02276724

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