Toward a product proliferation theory of entry barriers

Avinash Mainkar, Michael Lubatkin and William Schulze
Additional contact information
Avinash Mainkar: George Mason University [Fairfax]
Michael Lubatkin: UCONN - University of Connecticut, EM - EMLyon Business School
William Schulze: University of Utah

Post-Print from HAL

Abstract: We draw on industrial-organization economics theory, density-dependent and resource-partitioning theories, and brand-leveraging theories to propose a product-evel theory of market entry. The result is a more fully informed account of the relationship between the firm and its ability to shape its market environment. Our core thesis is that the relationship between product proliferation and new product entry is an inverted U, which itself is moderated by the extent of brand name sharing among incumbent products.

Date: 2006-10-01
References: Add references at CitEc
Citations:

Published in Academy of Management Review, 2006, 31 (4), 1062-1075 p. ⟨10.5465/amr.2006.22528171⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02276727

DOI: 10.5465/amr.2006.22528171

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().