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Quand les marques s’invitent au musée

Damien Chaney (), Rémi Mencarelli () and Mathilde Pulh ()
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Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne
Rémi Mencarelli: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Mathilde Pulh: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Marques; Musées (search for similar items in EconPapers)
Date: 2019
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Published in 2019

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02276744

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