De la promotion à la communication... toutes les voies d'accès au client

Pierre Desmet
Additional contact information
Pierre Desmet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School

Post-Print from HAL

Keywords: prix; communication; promotion des ventes (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

Published in Paroles d'experts : 30 interviews exclusives de spécialistes dans l'entreprise, pp.111-116, 2004

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02277003

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().