Politique de prix

Pierre Desmet
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Pierre Desmet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School

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Keywords: études du client; offre; concurrence; elasticité; promotion (search for similar items in EconPapers)
Date: 2005
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Published in MBA, L'essentiel du management par les meilleurs professeurs, pp.311-330, 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02277058

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