'Social Food' video techniques: Their ambiguous role in making healthy food attractive

Nadia Steils () and Zakia Obaidalahe
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Nadia Steils: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille
Zakia Obaidalahe: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: 'Social; Food'; video (search for similar items in EconPapers)
Date: 2019-05-28
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Published in EMAC 48th Annual Conference, European Marketing Academy, May 2019, Hambourg, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02277309

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