Beyond the City Brand: From Co-ownership to Sensemaking for External Stakeholders

Christophe Alaux (), Laura Carmouze () and Christine Cuenca
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Christophe Alaux: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Laura Carmouze: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Christine Cuenca: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2018-12
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Published in International Place Branding Association, Dec 2018, Macao, China

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