"La vie lé trop chère... !" Quand la cherté de la vie influence le comportement d'achat des consommateurs

Gaëlle Pothin and Christèle Camelis ()
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Gaëlle Pothin: CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion
Christèle Camelis: CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion

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Date: 2018-05-16
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Published in 34ème congrès international de l’Association Française du Marketing, Laboratoire HuManiS (EA 7308); Association Française du Marketing, May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02288895

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