Expérience de service et image de marque: le rôle de la première expérience

Christèle Camelis ()
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Christèle Camelis: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2008-05-27
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Published in 10ème Séminaire International de Recherche en Management des Activités de Services, May 2008, La-Londe-les-Maures, France

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