L’image de marque dans les services: Etude exploratoire sur la nature des associations à la marque: Application au secteur de la distribution de produits culturels

Christèle Camelis ()
Additional contact information
Christèle Camelis: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

Post-Print from HAL

Date: 2002-06
References: Add references at CitEc
Citations:

Published in 7ème Séminaire International de Recherche en Management des Activités de Services, Jun 2002, La-Londe-les-Maures, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02288908

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().