L’image de marque dans les services: Etude exploratoire sur la nature des associations à la marque

Christèle Camelis ()
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Christèle Camelis: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2002-12
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Published in Research Workshop on Brand Management, Association française de Marketing, Dec 2002, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02288911

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