Le contenu de l'expérience de service du point de vue du consommateur

Christèle Camelis ()
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Christèle Camelis: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2008-01-17
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Published in 7ème Congrès des Tendances du Marketing, Jan 2008, Venise, Italie

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