Celebrities in Advertising: Looking for Congruence or Likability?

Nathalie Fleck, Michaël Korchia and Isabelle Le Roy
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Michaël Korchia: BEM - Bordeaux Management School - Bordeaux Management School (BEM)

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Date: 2012-09
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Citations: View citations in EconPapers (28)

Published in Psychology & Marketing, 2012, 29 (9), pp.651-662. ⟨10.1002/mar.20551⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02291867

DOI: 10.1002/mar.20551

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