Brand Practices Faced with Augmented Consumers

Nathalie Fleck and Laure Ambroise ()
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Laure Ambroise: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2019-04-24
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Published in Augmented Customer Strategy, John Wiley & Sons, Inc., pp.23-39, 2019, ⟨10.1002/9781119618324.ch2⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02292016

DOI: 10.1002/9781119618324.ch2

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