Les pratiques des marques face au consommateur augmenté

Nathalie Fleck and Laure Ambroise ()
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Laure Ambroise: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2019-05-24
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Published in Stratégie clients augmentée, Iste éditions; ISBN : 9781784055868, pp.33-50, 2019

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02292020

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