Connected Stadium: A Pillar for Football Clubs’ Marketing Development?

Charles Bal and Nathalie Fleck
Additional contact information
Charles Bal: UP1 - Université Paris 1 Panthéon-Sorbonne, University of Adelaide

Post-Print from HAL

Abstract: In this chapter, we explore the notion of connected stadium and its affiliate concepts of stadium 2.0 and m-stadium. The connected stadium is indeed a game-changer in the sport industry as it brings within the premises of a stadium a new range of consumption behaviours, based on technology, connectivity and instantaneity. By doing so, the connected stadium comes with new stakes and ambitions for brands, spectators and the clubs operating their stadium. More importantly, the connected stadium stands at the crossroad of two major societal and consumption trends: second screen and the Internet of Things. Yet, this major technological shift does not come without deep cultural questioning, especially in France, where stadiums are still seen as a theatre for performances rather than a place to spend time... and money! Following an introduction into the notion of the connected stadium and its use across multiple stakeholder groups, the chapter concludes with a discussion of what the future holds.

Date: 2016-05-05
References: Add references at CitEc
Citations:

Published in Making a Difference Through Marketing, Springer Singapore, pp.43-58, 2016, ⟨10.1007/978-981-10-0464-3_4⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02292206

DOI: 10.1007/978-981-10-0464-3_4

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().