Does an enhanced technical quality of image lead to a better perceived viewer experience? The case of UHD TV

Amélie Lachat, Nathalie Fleck and Emmanuelle Le Nagard ()
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Amélie Lachat: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Emmanuelle Le Nagard: ESSEC Business School

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Date: 2019-06-17
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Published in 41st R&D Management Conference, Jun 2019, Paris, France

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